검색광고(SA, Search Advertising)

용어 설명

✅ 검색광고란, 키워드 기반으로 노출되는 광고를 말합니다. 주로 구글이나 네이버 등 검색엔진에서 사용되는 광고로 특정 키워드를 입력할 때 광고를 노출시킬 수 있는 채널입니다.

장점

✔ 키워드 자체가 고객의 니즈가 응집된 것이기에, 유입 당 효율이 높은 편이에요

✔ 텍스트형 소재를 기반으로 하기에, 다른 채널보다 처음 광고를 시작하기가 어렵지 않아요.

단점

❗ 진입 장벽이 낮아 클릭 당 비용이 높은 편이고, 단가가 높아요

❗ 좋은 카피라이팅은 경쟁사가 쉽게 따라할 수 있어 주기적인 관찰이 필요해요

주요 채널

Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...

A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...

We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs

Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.

You can check the attachment for a full view..More shots with final designs coming soon.

This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.

Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.

we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!